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Title: Multicriteria analysis for behavioral segmentation, Journal of Telecommunications and Information Technology, 2004, nr 3

Creator:

Granat, Janusz

Date:

2004, nr 3

Resource Type:

artykuł

Description:

Behavioral segmentation is a process of finding the groups of clients with similar behavioral patterns. The basic tool for segmentation is a clustering algorithm. However, the clusters generated by the algorithm depend on the preprocessing steps as well as parameters of the algorithm. Therefore, there are many possibilities of dividing the clients into segments and it is a subjective process. In this paper we will focus on application on multicriteria analysis for selecting the best partition of clients into segments.

Publisher:

Instytut Łączności - Państwowy Instytut Badawczy, Warszawa

Format:

application/pdf

Resource Identifier:

oai:bc.itl.waw.pl:536

DOI:

10.26636/jtit.2004.3.252

ISSN:

1509-4553

eISSN:

1899-8852

Source:

Journal of Telecommunications and Information Technology

Language:

ang

Rights Management:

Biblioteka Naukowa Instytutu Łączności

Subject and keywords:

telecommunications segmentation clustering multicritera analysis

Object collections:

Last modified:

Jun 10, 2024

In our library since:

Mar 12, 2010

Number of object content hits:

421

All available object's versions:

https://ribes-54.man.poznan.pl/publication/598

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Granat, Janusz, Multicriteria analysis for behavioral segmentation, Journal of Telecommunications and Information Technology, 2004, nr 3 Jun 10, 2024

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